About

Passion. Experience. Diligence.


Industry Background

From owning my own business, managing a single location, to directing operations and sales for over 80 separate businesses since 2001, I have been through both the school of hard knocks as well as the school of corporate structure and training. The majority of time has been spent in the retail optical space, working with business leaders as well as clinicians on how to grow and operate a successful business and patient base.


Simple & Direct Approach

The best way to fix a problem is to call it as you see it, align on a solution, and work towards the desired end result. Most everything I do will incorporate the Leadership Guidelines that are detailed below. They are a set of guidelines that embody the type of courage that takes challenges head on and relies on vulnerable and authentic leadership that wants to do the right thing - no matter how scary it might be.


Our Leadership Guidelines

Contributors

 

owner/adventurer

Geoff Rimshas

I’ve had the pleasure of working with some incredible leaders for some premium brands. The training opportunities I’ve had from addressing and working through real life challenging personnel and company culture situations has been priceless. I’m confident that I can walk into any business and help improve an environment and get that business on course to a healthier bottom line and smoother process.

 

BRANDS WORKED WITH

  • InFocus Eyecare - Chief Operating Officer

  • Acuity Business Advantage - Co-Founder & Solutionist

  • West Point Optical / Pearle Vision - Regional Director of Operations

  • Citizens Bank - Branch Manager

  • LensCrafters - Regional General Manager

  • Target Optical - Regional Team Lead

  • Sears Optical - Regional Sales Manager

  • Pearle Vision - LASIK Director / Store General Manager

Set up an initial call with Geoff

15 or 30 minute blocks available